What is Google Analytics 4?
Google Analytics 4 (GA4) is a new version of Google’s popular analytics platform that uses artificial intelligence (AI) and machine learning to provide insights about customer behavior. GA4 is designed to work with Google’s other products, such as Ads and Marketing Platform, to provide a more holistic view of the customer journey.
GA4 is still in beta and is only available to a limited number of users.
However, Google has announced that GA4 will eventually replace Universal Analytics (UA), the current version of the platform. UA has been around for over 10 years and is widely used by businesses of all sizes.
Why is it changed?
Google Analytics 4 (GA4) is the latest version of Google Analytics, which was first announced in October 2020. GA4 is a radical departure from the previous versions of the software, which were based on pageviews and clicks. GA4 is designed to be more flexible and adaptable to the modern web, where users interact with websites in multiple ways.
One of the most significant changes in GA4 is how data is collected and processed. GA4 uses a new data model based on events, rather than page views. This means that GA4 can track user interactions that do not necessarily click, such as scrolling, hovering, and playing video.
New 5 Features Of Google Analytics In the Digital Town
Google Analytics is considered one of the most powerful tools for understanding your website traffic and how users interact with your digital content. And it’s only getting more powerful with the recently announced Google Analytics 4 (GA4).
GA4 is the latest version of Google Analytics that introduces a host of new features and capabilities, including:
Event tracking is a powerful tool that allows you to collect data about user interactions with your website or app. By tracking events, you can see how users interact with your site or app, which can be helpful for understanding customer behavior or improving the user experience.
There are many different types of events that you can track, such as button clicks, form submissions, page views, and file downloads. You can also track custom events, which can be tailored to your specific needs.
In order to track events, you need to use a tool like Google Analytics. Google Analytics is a free service that allows you to collect data about your website or app and track how users interact with it.
Improved cross-device tracking
Tracking user engagement across devices has traditionally been quite challenging. This is because a mobile app or the mobile version of a website may generate drastically different data than a user’s desktop activity. This is set to change with the release of GA4, which will enable tracking across all of a user’s signed-in devices for more accurate data collecting.
Increased focus on user engagement and lifetime value
User engagement and lifetime value are two critical metrics for any business that wants to succeed in the long term. There are a number of ways to increase both metrics, but one of the most effective is through Google Analytics.
Google Analytics is a powerful tool that can help you increase engagement and lifetime value by understanding your customers better.
Support for Google’s new App + Web platform
Google’s new App + Web platform is designed to help you measure and improve your app and website experiences. The platform is built on Google’s existing Analytics Suite and offers a host of new features, including:
- The ability to track user interactions across app and web
- Support for Google’s machine learning technology
- Attribution modeling to understand the value of different user interactions
- Integrated data from Google Ads and other Google products
If you’re a developer or marketer, you can learn more about the App + Web platform and how to get started with it on the Google Developers site.
Measurements to Capture High-Volume Interactions
Every day, we interact with hundreds – if not thousands – of digital devices and services. We browse websites, use apps, buy products, and connect with friends and family online. These interactions produce data that can be used to understand our behavior and preferences.
Google Analytics 4 (GA4) is a powerful tool that helps businesses capture and analyze this data to improve the user experience. GA4 offers many benefits over its predecessor, including the ability to track user behavior across devices and platforms and to collect offline data.