10 Google Algorithm Updates That Every Marketer Needs To Know About

1. Hummingbird Update
2. Pigeon Update
3. Mobile-Friendly Update
4. RankBrain Update
5. Possum Update
6. Panda Update
7. Penguin Update
8. EMD (Exact Match Domain) Update
9. Phantom Update
10. Negative SEO Update 

  Hummingbird Update

 The Hummingbird Update is the biggest change to the Google algorithm in years, and it is sure to have a big impact on the way that users search for information on the web. As always, Google is tight-lipped about the specifics of the update, but we do know that it is designed to make the search experience more “human.”So what does this all mean for you and your website? If you want to ensure that your site continues to rank well in Google searches, you will need to make sure that your content is high quality and relevant to the keywords that users are searching for. Google is constantly evolving

 Pigeon Update

The Pigeon Update. This google algorithm update is designed to improve local search results and make them more relevant to searchers. Local search results are those results that are specifically related to a particular city or region. They’re different from traditional web search results, which are not based on any specific location.

The Pigeon Update will help Google algorithm better understand the relationship between a business’s physical location and its distance from the searcher. This will improve the accuracy of local search results, making them more relevant to searchers.

Additionally, the Pigeon Update will improve the ranking of local listings in the search results. 

Mobile-Friendly Update

Today, people are using their mobile devices more than ever to access the internet. This means that it’s more important than ever for websites to be optimized for mobile devices. In order to make sure that people can find your site on their mobile devices, Google has announced a new mobile-friendly update to their google algorithm.

This update will make it easier for people to find mobile-friendly websites when they search on Google. If your website is not optimized for mobile devices, you may see a decline in your traffic and rankings. So if you want to make sure your website is ready for the mobile-friendly update, now is the time to start making some changes.

RankBrain Update

In 2015, Google released an algorithm update called RankBrain. This update was designed to help Google better understand search queries and provide more relevant results to users. RankBrain is a machine learning system that uses artificial intelligence to analyze and interpret search data.

Since its release, RankBrain has become one of the most important ranking factors in the Google algorithm. This update has helped Google provide more relevant and helpful results to users, and it continues to evolve and get smarter over time.

If you’re interested in learning more about the Google algorithm RankBrain algorithm, check out this article. We’ll give you a quick overview of what RankBrain is and how it works

Possum Update

 Google algorithm codenamed “Possum.” This google algorithm update was designed to better surface content from a diversity of sources in search results. Since then, we’ve seen positive results, with more people finding the information they need from a wider range of sources.

We’re now beginning to roll out an update to Possum, which includes several enhancements designed to further improve the diversity of search results. This update will begin rolling out later this week and will be fully rolled out within the next few weeks.

As always, we’re constantly working to make our google algorithms better at understanding and ranking content. These updates are just one part of our ongoing effort to improve the search for everyone.

 Panda Update

The Panda Update is a change to the Google algorithm that was first implemented in 2011. The update is designed to lower the ranking of websites that are low-quality or thin in content. The Panda Update has had a significant impact on the SEO landscape, and it is still one of the most important ranking factors today.

If you’re looking to improve your website’s ranking on Google, then you need to make sure you’re producing high-quality content. The Panda Update is just one of many google algorithms that Google uses to rank websites, so it’s important to keep up with all the latest updates.

 Penguin Update

Google has announced a new google algorithm update, codenamed “Penguin.” The update is designed to target sites that engage in black hat SEO practices, such as keyword stuffing and link spamming. According to Google, the update will affect about 3% of English queries.

Penguin is just the latest in a series of google algorithm updates that Google has rolled out in recent years. In 2012, the company released the “Panda” update, which targeted sites with low-quality content. In 2013, the “Hummingbird” update was released, which emphasized the user’s intent when entering a query.

With Penguin, Google is once again cracking down on sites that try to game the system. If you’re engaged in any black hat SEO practices, you may see your site’s rankings take a hit. 

EMD (Exact Match Domain) Update

It has been several months since Google’s EMD (Exact Match Domain) update, and the effects are still being felt by many website owners. This update, which was first announced in September of 2012, was designed to penalize websites that were using keyword-rich domains to artificially boost their search engine rankings. This had become a common practice in recent years, and Google felt that it was time to crack down on it.

The EMD update penalized websites with exact match domains by reducing their PageRank and making it harder for them to rank highly in search results. This had a major impact on many businesses that were relying on this strategy to get traffic to their websites. In some cases, it resulted in a significant drop in traffic and revenue.

 Phantom Update

Google’s Phantom update was first released in May of 2013. This update was designed to target low-quality content on websites. The update caused a stir in the SEO community, as many webmasters saw their rankings drop overnight.

The Phantom update is still ongoing, and Google continues to make tweaks to the google algorithm. If you’re worried about your website’s ranking, it’s important to make sure that all of your content is high-quality. This includes both the text on your website as well as any videos or images you may have. If you have any content that is low-quality, it’s time to get rid of it.

Negative SEO Update 

Negative SEO is the practice of using black hat techniques to lower the ranking of a competitor’s website in search engine results pages (SERPs). These techniques include creating spammy or low-quality links to the competitor’s website, hacking the competitor’s website, or creating duplicate content that outranks the original content.

In the past, negative SEO was a common and effective way to harm a competitor’s ranking. However, Google algorithm have become much more sophisticated and are now able to detect and penalize most negative SEO attempts. As a result, negative SEO is no longer an effective way to harm a competitor’s ranking.