The first step in branding a business starts with Company logo design. A logo is a little symbol that serves to establish a company’s brand identity. Anyone should be able to identify the entire product and company by simply glancing at the logo. To attract visitors, branding necessitates the creation of a logo, which may be anything relevant to the business, as well as a dynamic colour scheme and subject. The logo’s concept should be completely in line with the company’s mission. In the creation of a brand identity, the logo is crucial.
5 Simple Steps to Designing Your Own Logo:
- Think about the Competition
- Sketching Adaptable Design Elements
- Consider your audience.
- Choose a colour scheme.
- Choose the appropriate font.
- Think about the Competition: There will be competition regardless of what you are selling. You must also rise above it. Before you start thinking about what sort of logo you want, you and your team must first assess the competition. Look at the logos. Examine the quality, what jumps out, the colour schemes employed, and whether or not there appears to be an overdone pattern to avoid. From there, you may brainstorm ways to help you stand out from the throng.
- Sketching Adaptable Design Elements: Even if you want to hire a graphic designer to create your logo, don’t neglect this stage. It’s crucial to have some rough sketches of how you want your logo to appear and feel. It not only helps graphic designers understand the design you desire, but it also helps you recall what you want. Make numerous different styles and have an open mind. Your logo must be adaptable. Not only might your logo be utilised in a variety of ways, such as online, in print, or on fabric. For example, envelope printing may require a different format. It will have to be scalable and customizable. Simply put, will your logo be as effective in black and white as it is in colour?
- Consider your audience: This is undoubtedly the most crucial phase in the logo design process since it will guide the remainder of your choices in the following steps. Whether you’re writing a lifestyle, fashion, travel, or personal finance blog, the logo you create must resonate with your target audience. Consider your topic, and then consider who your ideal reader for that topic is. What type of audience will your blog attract? Who do you want to reach out to? Try to jot down some identifying information about your target audiences, such as their likely demographics and interests.
- Choose a colour scheme: The colours you choose for your logo should match or enhance the colour scheme of your blog or website. All power to you if you haven’t picked a theme for your website yet; you may construct your theme around your logo! Most bloggers, though, have a website up and running at this point, which generally includes a template (or, if you’re using WordPress, a theme). What’s crucial to remember is that the colours you select will elicit specific emotions in your audience. Each hue has its own “personality,” which leads individuals to feel or think about something unique unconsciously. Red, for example, evokes passion and vigour, but blue evokes trust, strength, and dependability.
- Choose the appropriate font: If you’ve settled on a wordmark logo for your website, here is the meat and potatoes of the process. Because your typeface will be the most visible aspect of your page, select one that best conveys the personality of your site and business. As with colours, the font(s) you pick should be appropriate for your website’s target demographic. Again, this is dependent on the subject of your site; for example, large, quirky display typefaces would not be appropriate for a website about tax facts or accounting. However, if you operate a vacation blog, bold, entertaining lettering is undoubtedly the way to go.